It is spicy and fruity; the strongest components I could pick out were licorice and citrus, but more than 50 ingredients combine to create its full, heady flavor. One of the most interesting things about the little bottle, though, was the Jägermeister logo: the head of a stag with a cross between its antlers.
That symbol is scattered throughout medieval Christianity. What connection does it have to a liquor first produced in the early 1900s?
As it turns out, Jägermeister translates from German as "hunt-master." The liquor was so named because of the original distiller's passion for hunting, and the logo is a reference to the conversion of St. Hubert, patron of hunters:
On Good Friday morn, when the faithful were crowding the churches, Hubert sallied forth to the chase. As he was pursuing a magnificent stag, the animal turned and, as the pious legend narrates, he was astounded at perceiving a crucifix between its antlers, while he heard a voice saying: "Hubert, unless thou turnest to the Lord, and leadest an holy life, thou shalt quickly go down into hell". Hubert dismounted, prostrated himself and said, "Lord, what wouldst Thou have me do?"
From the Catholic Encyclopedia
There is also a bit of German poetry on the label which translates to say, among other things, that the huntsmaster has a moral duty to honor God through His creatures.
That's certainly more Catholicism than I expected from a liquor not made by monks!